The logo lockup can be broken apart and placed on a grid, making the logo itself exploratory.
Faculty, though a new web agency, is filled with highly experienced people. Its founder, Chris Shiflett, likes to call them “internet pioneers,” so the company’s visual identity embraces that exploratory spirit.
Maps and and aerial imagery make the lay of the land visible, similar to the perspective provided by experience. All of this is pairs with a logo that makes a double reference: first as a sphere and a pyramid, platonic solids, to represent rational thought emblematic to the name, second as a moon and a tent, referencing the exploratory nature of the brand and it’s Boulder location. Other platonic solids find their home in collateral, emphasizing the new agency as rational, organized, and detail-oriented.
- Visual identity