The Zeus visual identity spans digital product, printed collateral, in-unit touchpoints, and interior design. Special attention was paid to materials, selecting colors, patterns, and finishes that are cross-functional and which could be easily sourced for furnishings as Zeus expanded nationwide.
Zeus makes corporate housing home-worthy. By leasing apartments directly from property owners, they can offer smartly furnished neighborhood homes for extended stays.
Our challenge was to define, rebrand, and elevate the company to be better positioned for nation-wide expansion and fundraising. The visual identity became a cohesive system, with a robustly constructed logo and carefully chosen typography, colors, and visual mood. The rebrand extended to the in-unit experience, guiding design decisions for interior design, furnishing, and art.
We focused on visualizing a professional, modern, and cozy sense of welcoming that makes it easier to live wherever opportunity takes you.
- Brand positioning
- Visual identity
- Graphic design